Packaging becomes core memory

A lovely long weekend at hand, I spent it having fun while still being a tad bit productive. The highlight, though, has to be Blinkit’s packaging! They had “tic-tac-toe” and “dots and boxes” printed on the envelope, which turned into a new tea-time entertainment for my mother and me.

Did I win at all? Let’s just say I realized I’ve lost my edge for the silly shenanigans we aced back in school. But the pure joy, laughter, and spirit that filled our living room were worth it. It’s incredible how something so simple can spark emotions—and in this case, weave a brand into a core memory.