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Remember how everyone was speaking about sustainability as the ultimate truth a couple of years ago? Every brand. Every deck. Every strategy. Now AI has entered the chat… The irony? Using AI for every tiny task isn’t impact-free. It runs on massive data centers, heavy energy consumption, and resource-intensive infrastructure. This isn’t anti-AI. It’s pro-accountability. If we care about innovation, we also need to care about its footprint. Progress shouldn’t cancel responsibi

I was at a friend’s place recently.  They were working late and kept using Copilot to rephrase their own words into more polished sentences. Not because they couldn’t write, they absolutely could, but because this was quicker. Out of curiosity, I asked, "Do you always need a tool to help you write?" Their answer was a simple, honest, "yes". And there’s nothing inherently wrong with that. Tools exist to make work faster and easier. But it made me pause and think, at what point

Staying up to date with trends can feel exhausting, but it's definitely worth it. I’ve been playing around with different AI tools in my workflow for a bit, and I thought it would be good to share. https://youtu.be/dgkY0zEJ_bA?si=daenEr1xkUqC_xpe